Whether you’re a man and van service or an experienced, professional international removals company, having a strong online presence matters. 

To exist online is to exist to the consumer, and the more visible you are to potential customers, the more easily you can establish a loyal customer base. In the digital age, customers can find a removal service in just a couple of clicks, so it’s vital that you put yourself in front of these customers.

That’s why we’ve put together a handy list to help you establish yourself online.

1. Get Likes!

How does your company Facebook account look? Are you active and engaged with your customers? A picture speaks a thousand words, so why not upload photos of your vehicles and team? Adding a face to the name will help assure your customers that their valuables are safe in your capable hands.

Here’s our pick of the removal companies that do it right;

Pickfords  – 1.3k likes- We love Pickford’s sense of humour on their Facebook, and their openness in showing their day to day activities to the customer. It’s extremely important when marketing on social media to act as a “person” rather than a company, to make the best connection with your audience.

Pickfords_buzzmove_bear

We Move Homes

Red Removals

A Star Removals 

Webb South West Removals & Storage

2. Keep your website tidy

Good old fashioned word of mouth needs to be backed up by not only excellent service but a modern approach to business and an open mind to the free marketing that lies online. If your website is a tad shoddy, consider an overhaul – it’ll be worth it!

An easy to use and modern site speaks volumes about the length you are willing to go to for your customers, and it means you will rank higher in the search engines as you will have greater online authority.

Companies that do it right;

FA Removals   From their “Moving Home Hacks” video to their interactive user interface, FA Removals clearly puts the customer first and it shows! 

buzzmove_FA Removals

Phoenix Rising Removals

Clockwork Removals

Alexanders Group

Turners Removals 

3. Decorate Yourself!

Your vehicles are advertisements in themselves. A nice, clean logo and a phone number on the side of the van can instantly boost your customer base, and show your professionalism.

This free marketing space on your vans can also be used to tell the world of your removal accreditations. If your brand is backed by the British Association of Removers, the National Guild of Removers and Storers, or another reputable body, you should let the world know by sticking their emblem on your van!

                                  A Guide to Joining The British Association of Removers      Image result for National Ombudsman Scheme                   Image result for NGRS

 

4. #TopTwitterBanter

 Are you active on Twitter?

Get your hashtag on and stay relevant. A good sense of humour and knowledge of your customer base is most easily displayed on your Twitter. Cover your social media bases, and let no potential customer slip through the gaps. Twitter is also a great place to turn one piece of content into 1000 – make up at least 10 different tweets for each blog, to get a variety of customers with different interests to your removals website!

Companies that do it right;

AnyVan – 2.4kWe love AnyVan’s Twitter. It’s active, stylish and above all current. Excellent source of handy life hacks, hints and tips for moving. 

anyvan

The Euro Group 

John Mason Intl

Removal Company London

Rogers Removals

5. Having a dry spell?

If you’re still struggling to attract customers online, why not get in touch? We’ve been working with 100s of removal companies to help them increase their profits & ROI for years, so if you aren’t getting customers online – your competitors are. You can give us a call on 0800 072 3382 anytime between Monday & Friday 9am-5pm.

If you want to reel in ready to move customers, and ultimately increase your profit margins, we can help you by providing high quality customer enquiries – or provide you with FREE marketing support.

Do you have any suggestions to add? We’d love to hear them in the comments!

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